Noble House Hotels & Resorts

Noble House Hotels & Resorts was founded in 1981 by hospitality pioneer Pat Colee, though its roots trace back to 1979 when Colee originally established Pacific Seaboard Group as a commercial property development company in Seattle, Washington. The company officially transitioned in 1994 to become the dynamic hospitality ownership and management company it is today, marking a strategic shift from property development to full-service hotel operations. For more than 40 years, Noble House has been a privately held, family-owned business, headquartered first in Seattle and now in Kirkland, Washington. Under Colee's leadership as founder and Chairman of the Board, Noble House has built a meticulously curated collection of 29 independent luxury and upscale hotels, resorts, and experiences spanning the United States and Canada. The company's family-owned business philosophy creates value for each property's community, environment, ownership, staff, and guests - a commitment that sets it apart from corporate-owned chains. Noble House operates a robust portfolio that includes more than 75 restaurants, bars, and lounges; the iconic Napa Valley Wine Train; three full-service marinas; and a collection of spas and private residences throughout North America. The company's ethos, often described as "fiercely local," emphasizes creating destinations that celebrate authentic local culture and meaningful connections with communities. This philosophy of "location, distinction, and soul" has guided Noble House since inception, dedicating itself to creating and managing exceptional properties that contribute to their communities, stay true to local history, culture, and ambiance, and offer guests distinctive experiences that cannot be replicated at cookie-cutter branded hotels. Pat Colee's vision was to build a collection of hotels where each property tells its own unique story rather than following standardized corporate templates, allowing independent hotels to maintain their individual character while benefiting from Noble House's operational expertise and national marketing reach. Today, Scott Colee serves as Chief Marketing Officer, representing next-generation family leadership continuing the company's founding principles.

Noble House Hotels & Resorts stands for a unique vision of hospitality built upon the foundational philosophy that emphasizes "location, distinction, and soul." This approach is evident in every detail across the portfolio - each property is designed to integrate into its destination not only aesthetically but socially through local partnerships, environmental initiatives, and immersive guest offerings. The company's ethos is often described as "fiercely local," meaning Noble House hotels don't just reflect their natural surroundings, they actively protect them and become integral parts of their communities. As Scott Colee, Chief Marketing Officer, states: "Connecting with the communities in which we serve has always been a focus since the inception of Noble House Hotels & Resorts." This commitment manifests in several ways: First, Noble House hotels are designed as the beating heart of their communities - places where locals gather and which they proudly call their own. Properties host exclusive events and entertainment that highlight the flavor and personality of each destination. Second, Noble House emphasizes environmental stewardship, with each destination committed to reducing waste and embracing innovative practices that nurture a more sustainable future for the planet. Third, the company makes meaningful contributions and strengthens communities in each destination through local partnerships - sourcing food from regional growers, employing local artisans and craftspeople, and supporting conservation initiatives like Little Palm Island's partnership with MOTE Marine Laboratory for coral reef restoration in the Florida Keys. Fourth, Noble House's experience-driven collection celebrates local culture while their passionate team fosters genuine connections with guests and locals, creating heartfelt memories and transforming stays into extraordinary journeys that leave an indelible mark. Named a Top 25 Hotel Brand in the World in Travel + Leisure's 2024 World's Best Awards, Noble House delivers a singular promise across all properties: cultural immersion, unforgettable experiences, and genuine connections. The brand believes that luxury travel should ignite a sense of adventure and create memories rooted in place - whether through guided kayak tours of mangrove ecosystems in Naples, discovering the protected marine environments of Little Palm Island, or experiencing the Napa Valley Wine Train's culinary journey through wine country.

Since its founding in 1981, Noble House has experienced continuous growth while maintaining its commitment to quality over quantity - as the company states, "our growth has never been about scale for the sake of scale." The portfolio has expanded strategically from its origins managing a small collection of properties to today's 29 distinctive hotels and resorts across North America. Major milestones include acquiring management of Hotel Terra and Teton Mountain Lodge in Jackson Hole, Wyoming (LEED Silver Certified sustainable luxury); adding L'Auberge Del Mar in San Diego's North County in May 2019 (a property laden with history dating to the original 1910 Stratford Inn, frequented by celebrities like Lucy and Desi Arnaz and Jimmy Durante, which hosted soldiers during WWII, was demolished in 1969, rebuilt in 1985, and reopened in 1989 with major renovations in 2008 and 2017); and opening The Josie Hotel in Rossland, British Columbia. The portfolio spans diverse destinations: beachfront resorts in California and Florida; luxury mountain retreats in Jackson Hole, Wyoming and Colorado; British Columbia properties; urban hotels in Seattle (The Edgewater, a waterfront landmark), San Francisco, and College Station, Texas; and unique experiences like the Napa Valley Wine Train. In August 2025, Noble House unveiled a comprehensive brand refresh including a new logo and website, reflecting the company's continued growth, next-generation leadership under Scott Colee, and ongoing commitment to designing meaningful stays deeply rooted in place, powered by people, and shaped by family. The rebrand coincided with exciting expansion: a new 96-room, $100 million luxury property in Paradise Valley, Arizona, opening fall 2027, representing Noble House's strategic growth into new markets. Simultaneously, the company invested in portfolio-wide evolution including multiyear renovation of Ocean Key Resort & Spa at the iconic "0 Duval Street" in Key West, Florida (executed by Integrated Architecture and Rossi Architecture with interiors by Noble House's internal design team Area 600, creating a whimsical and sophisticated tribute to Key West's colorful spirit with patterned fabrics, corals and jewel tones, signature bird motifs connecting legacy elements with modern experiences). The Area 600 design team, led by Director of Development Katy Clark and Interior Design Associate Erin Weiner, also revitalized the historic Chatham Inn Relais & Châteaux property in Cape Cod, preserving 100+ year-old historic details like the signature marble fireplace while redesigning the lobby, bar, and Michelin-starred Cuvée restaurant with a color palette inspired by the surroundings - sunny sand-tones, warm sunset hues, and dramatic "dusky sea" blues.

This is why WhataHotel is the smartest way to book Noble House: When you book through WhataHotel (a Virtuoso-affiliated preferred partner owned by Lorraine Travel, established 1948), you receive exclusive complimentary benefits that are NOT available when booking directly with Noble House properties or through standard booking channels - and you pay the exact same best flexible rate with no markup. Your exclusive benefits include: complimentary daily full American breakfast for two guests per room served in the hotel restaurant or via room service (typically buffet breakfast or à la carte dining, valued at $60-80 per day), a $100 USD resort or hotel credit per stay (or USD equivalent, conversion rate determined by the hotel) to be utilized during your stay for spa services, dining, resort activities, or other property amenities (not combinable with other offers, not valid on room rate, no cash value if not redeemed in full), priority room upgrade to the next available room category based on availability at time of check-in (you're prioritized above guests who booked direct or through other channels), early check-in and late checkout subject to availability (allowing you to maximize your resort time without paying extra), VIP welcome amenity personalized by the property (acknowledging you as a valued preferred partner guest with management greeting at arrival), complimentary high-speed Wi-Fi throughout your stay, and enhanced personalized service with property staff recognition of your VIP status. These benefits are provided automatically at the same rate you'd pay booking directly - there is no markup, no additional cost. The standard WhataHotel $10.95 booking fee applies to Noble House reservations. Real-world value example: A three-night stay at LaPlaya Beach & Golf Resort in Naples through WhataHotel versus booking direct: Direct booking = room rate only, no perks. WhataHotel booking = same room rate PLUS complimentary breakfast for two all three mornings (value ~$240), PLUS $100 resort credit (value $100), PLUS upgrade priority, PLUS VIP treatment, PLUS early check-in/late checkout priority = that's $340+ in added value at the same base price, with only a $10.95 booking fee. The value proposition is crystal clear: why pay the same price and receive nothing when you could pay virtually the same price through WhataHotel and receive hundreds of dollars in complimentary amenities, priority service, and VIP recognition? Noble House has established partnerships with leading travel networks including Virtuoso and American Express Fine Hotels & Resorts, recognizing the value these programs bring to guests. WhataHotel's preferred partner status ensures you receive the full suite of benefits these luxury programs offer.

Little Palm Island Resort & Spa holds the distinction of being America's only private island resort - a secluded five-acre tropical sanctuary in the Florida Keys accessible only by boat or seaplane. Once known as Little Munson Island, this exclusive retreat has a storied past steeped in American history: it hosted Presidents Harry S. Truman, John F. Kennedy, and Richard Nixon, and served as the filming location for Warner Brothers' 1963 film PT-109 about President Kennedy's WWII heroism (the island was specifically chosen to convincingly portray the South Pacific). The resort is a member of the prestigious Relais & Châteaux collection and earned Michelin's highest honor: a 3-Key rating (Michelin's hotel guide equivalent to its restaurant stars), recognizing it as an exceptional destination. Travel + Leisure named it the #1 Resort in Florida in their 2024 World's Best Awards, and Condé Nast Traveler ranked it among the Top 10 Resorts in the Florida Keys. Following devastating Hurricane Irma damage, the resort underwent a complete multimillion-dollar transformation by renowned Rossi Architecture and AvroKO Design, blending British West Indies charm with modern sophistication while preserving the island's authentic spirit. The redesigned property features 30 oceanfront thatched-roof bungalow suites (increased from the original 28) scattered along the perimeter, each with private decks, outdoor showers, Jacuzzis, and living areas - all without televisions or telephones to ensure complete disconnection from the outside world. The island is draped in luxuriant tropical vegetation and hosts an incredible diversity of migrating birds unique to the Keys. At the resort's heart sits an intimate palm-fringed pool overlooked by the Palapa Bar, restaurant, cozy library, and boutique - all housed in irregular single-story rough timber-clad structures creating the feel of a private estate. Guests begin their journey at the Shore Station on-shore reception with refreshing cocktails before a scenic motor yacht transfer to the island (complimentary valet parking and yacht transfers included in resort fees). The resort's two-story atrium SpaTerre features Mana Artisan Botanics products, Biologique Research facials, CBD treatments, and signature experiences like the Ocean Wave four-hands massage. Dining has earned accolades including Wine Spectator's Best of Award of Excellence and recognition as #3 Restaurant in the U.S., with menus focusing on local ingredients, seasonal flavors, and unforgettable oceanfront settings from sunrise breakfasts on the beach to candlelit dinners. The resort is adult-only (no guests under age 16), ensuring tranquility for romantic escapes. Activities range from snorkeling the world's third-largest barrier reef at nearby Looe Key, kayaking through mangroves, diving the Thunderbolt wreck, sport fishing for the "BIG 3" (tarpon, permit, bonefish), to simply relaxing on pristine white sand beaches. In partnership with MOTE Marine Laboratory, Little Palm actively supports coral reef restoration, demonstrating its environmental commitment to protecting the delicate Florida Keys ecosystem for future generations.

LaPlaya Beach & Golf Resort in Naples, Florida, opened in 1968 as LaPlaya Beach & Racquet Inn, founded by local Naples hotel industry legend Philip M. Francoeur. Celebrating over 50 years of operation in 2018, the resort has built an extraordinarily loyal following - as Managing Director Marco Perry notes, "We have families that have been coming here for three generations, often more than once per year. Out of all the properties I've worked in my career, LaPlaya has the largest returning customer base." The resort underwent major renovations in 1985, 1995, 2001, and most recently a $30 million transformation completed in 2018 that moved from traditional Florida aesthetic to what Perry describes as "elegance by the beach" - a brighter beachside ambiance with almost residential feel, honoring LaPlaya's reputation for bespoke style and understated service. In May 2024, the resort reopened after extensive restoration from Hurricane Ian. Set on waterfront property between the Gulf of Mexico and Vanderbilt Bay with stunning turquoise waters and white sandy beaches, LaPlaya is the only luxury golf and spa resort on the Gulf Coast, offering 189 individually furnished rooms and suites (starting at 450 square feet) outfitted in grays, pale yellows, blues, and whites with furnished balconies or terraces offering views of the resort, pool, bay, or ocean. All accommodations feature pillowtop mattresses, flat-screen TVs, marble bathrooms with rain showers, coffee makers, and signature touches like the Floridian Loggerhead Turtle posed during turndown service. Upgraded Gulf Tower Suites (15-story tower) provide additional luxuries including Jura Espresso machines, Marshall Bluetooth speakers, and Plum Wine self-serve wine systems. The resort features four pools for varied experiences, SpaTerre Naples full-service luxury spa (12 treatment rooms, aromatherapy, manicures/pedicures, body treatments), and the exclusive 18-hole, par-72 Robert Cupp-designed links golf course and clubhouse located five miles from the main property (welcoming hotel guests and club members, challenging course with 14 lakes and rolling hills surrounded by landscaped greenery). Dining centers on the award-winning BALEEN Naples restaurant - a longstanding favorite for locals and visitors showcasing Mediterranean and seafood-laden cuisine with unbeatable sunset views, offering the option to dine with feet in the sand or in the buzzing upscale dining room. Additional venues include The Elements bar for all-day service, the Gelato Bar, and a pop-up kitchen at Sunset Veranda. The resort offers beach butler service delivering drinks and lunch directly to the beach for maximum relaxation, as well as a Private Members Club providing same luxurious amenities as resort guests plus complimentary valet parking, dedicated butler staff, and members-only club level dining and lounge. The property provides over 100,000 square feet of premier meeting and event space including the Vanderbilt Ballroom (accommodating up to 500 theater-style) and multiple outdoor venues (lawn, two beach areas, pool deck, lantern-lit passageway, terraces). Located on Vanderbilt Beach just 10 minutes north of downtown Naples and 8 miles from Naples Municipal Airport, LaPlaya offers easy access to Waterside Shops luxury mall (1.2 miles), Naples' vibrant downtown, and Southwest Florida's Paradise Coast attractions.

Naples Grande Beach Resort is an eco-smart luxury retreat set on 23 waterfront acres along Florida's Paradise Coast in Naples, uniquely positioned adjoining a 200-acre protected mangrove estuary and nature preserve intertwined with a system of bridges and elevated boardwalks affording access to three miles of pristine beachfront on the Gulf of Mexico. The resort is celebrated for its genuinely friendly staff who embody the highest standards of service - TripAdvisor awarded it the 2018 Certificate of Excellence for consistently delivering top-class guest experiences. With 474 spacious guestrooms and suites, Naples Grande is one of the largest resorts in Naples, offering varied accommodations from Garden Villa Suites with beautiful foliage views to oceanfront rooms with private balconies showcasing Gulf views. All rooms feature beach-inspired décor, flat-screen TVs, small refrigerators, coffee/tea makers, and private balconies or patios. The resort's ethos focuses on fine details and subtle nods to Florida's tranquility, creating a perfect blend of modern luxury and eco-friendly design where style and substance coexist. Environmental commitment is woven throughout: the property emphasizes sustainable practices while celebrating Southwest Florida's unique natural canvas. Guests access Clam Pass Beach via a scenic 5-minute complimentary open-air tram ride through the 200 acres of protected mangrove estuary, where guided kayak tours offer educational exploration of these stunning ecosystems ideal for families, couples, and adventure seekers. The resort features three outdoor swimming pools each designed differently for unique atmospheres: the Mangrove Pool with beach-style entry perfect for children plus a 100-foot twisting waterslide; the Palm Terrace Pool with private adult-exclusive cabanas adorned with bougainvillea and chic artwork; and a tranquility pool. SpaTerre luxury spa provides a haven of serenity with 12 spacious treatment rooms, a two-story atrium with ornate architectural details and handcrafted tile fountain, meditation lounge, hair and nail salon, couples facilities, and outdoor treatment areas. The 24-hour fitness center spans 8,000 square feet with state-of-the-art equipment, sauna, hot tub, yoga classes, and fitness programs. Sports enthusiasts enjoy the 18-hole par-72 championship Rees Jones-designed Naples Grande Golf Course (newly renovated) and 15 Har-Tru clay tennis courts with lessons, match play, and clinics for all skill levels. Seven on-site restaurants and lounges provide diverse dining: The Catch of the Pelican for elegant fine dining and famous weekend brunch, Rhode's End serving Mediterranean cuisine with stunning Gulf of Mexico views at the beachfront location, Mantra offering globally-inspired cuisine with custom cocktails, and Aura Restaurant in the lobby for sophisticated dinners and handcrafted beverages. The resort also offers beach butler service with reserved beach beds and cabana rentals. With over 83,000 square feet of flexible indoor and outdoor event space, Naples Grande hosts everything from intimate celebrations to large corporate meetings and weddings with entirely customizable venues. Located centrally in Naples just minutes from downtown's shopping, dining, and cultural attractions including the Naples Zoo (4 miles), Waterside Shops luxury mall (1.2 miles), and Tiburón Golf Club (5 miles), the resort sits 7 miles from Naples Municipal Airport and 35 minutes from Fort Myers Southwest Florida International Airport, making it an accessible yet secluded Paradise Coast escape.

Noble House bookings through WhataHotel are made at the best available flexible rate (matching what you'd find booking directly on each property's website) with exclusive complimentary benefits added. The standard WhataHotel $10.95 booking fee applies to Noble House reservations. Rates are fully flexible with standard cancellation policies - specific policies vary by property and should be confirmed at time of booking (typically allowing cancellation up to a certain number of days before arrival without penalty). The $100 resort or hotel credit is provided once per room, per stay and can be utilized for spa services, dining, resort activities, or other property amenities as defined by each hotel (not combinable with other offers, not valid toward room rate, no cash value if not redeemed in full). Daily breakfast for two is provided throughout your stay either in the hotel restaurant or via room service. Room upgrades are to the next available room category and are based on availability at time of check-in - while not guaranteed, WhataHotel guests receive priority consideration for upgrades above other booking channels. Early check-in and late checkout are subject to availability and cannot be pre-confirmed, though preferred partner guests receive priority for these requests. All three Noble House properties on WhataHotel participate in various loyalty and rewards programs - you can still earn applicable points and benefits when booking through WhataHotel as these are direct hotel reservations. Properties may offer special promotions such as Third Night Free, Fourth Night Free, seasonal packages, or resort credit enhancements - WhataHotel can often combine these promotions with the preferred partner benefits to maximize value (availability varies by property and dates). Because these are direct bookings with the hotels, they will appear on your property guest records and you'll receive full recognition and service. Payment is made directly to the hotel (you'll be billed by the property on your credit card statement), ensuring you earn maximum credit card points using the best card for hotel stays. Noble House has firmly established partnerships with the best leisure travel advisors includi