Firenze, Italy

W Florence

An Insider's Take
'This ultra-modern W Florence sits in a stunning 18th-century palazzo just steps from the iconic Duomo, creating an electric fusion of Renaissance grandeur and contemporary luxury.' What's Special? The hotel occupies a historic palazzo that once housed Florentine nobility, with original frescoed ceilings and marble details seamlessly integrated with W's signature bold design. The rooftop SEsto On Arno offers panoramic views of the Duomo's dome and the Arno River, making it one of Florence's most coveted sunset spots.
WhatAHotel! Pro-Tip: Book a table at SEsto On Arno during aperitivo hour (6-8 PM) for the best lighting to capture Instagram-worthy shots of the Duomo while enjoying craft cocktails and the golden hour glow over Florence's terracotta rooftops.
Don't Miss The hotel's secret entrance through Via de' Pescioni leads directly to a hidden courtyard where Medici family members once entertained guests. Walk just 2 minutes to reach the Duomo's secret terrace tours, or discover the underground Roman ruins beneath nearby Palazzo Vecchio that most tourists never see.

Commentary Courtesy of Ai.

Exclusive Complimentary Perks

  • A Room Category Upgrade when Available at Check-In
  • Complimentary Breakfast x 2 Daily*
  • A $100 Hotel Credit
  • Free Basic WiFi
  • Late Check-Out, subject to availability on specific request only

  • Bonvoy Rewards Points will be earned on any booking.

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Perks Comparison

Amenity / Perk Standard Online Booking WhataHotel! Booking
Daily Breakfast Room Only (Breakfast is Usually Extra) Free Breakfast for 2 Daily
Room Upgrade None Priority Upgrade if Available at Check-in
Hotel Credit None $100 Credit
Internet Access At an Additional Charge Free Wi-Fi Access
Any Special Offer Not Combinable With Any Other OfferVaries Combinable with the Exclusive Perks

*The Perks are verified by Lorraine Travel, a Preferred Partner agency, in business since 1948.

Frequently Asked Questions:


What is the best way to book W Florence?

The best way to book W Florence is through WhataHotel!, operated by Lorraine Travel, a Preferred Partner of W Hotels under the Marriott Luminous Program. Founded in 1948, Lorraine Travel brings over 75 years of expertise in luxury travel, ensuring you receive exclusive benefits including complimentary daily breakfast for two, a $100 property credit ($200 for suites), potential room upgrades based on availability, and VIP status throughout your stay at this legendary Florence resort.


What dining options are available at W Florence?

Guests can enjoy an exceptional culinary journey with four distinct dining venues: W Lounge for sophisticated cocktails and light bites, the elegant Courtyard Lounge for al fresco dining, Tratto featuring authentic Italian cuisine, and Akira Back offering innovative Asian fusion dishes crafted by the renowned celebrity chef.


What room amenities can I expect at W Florence?

Guests can enjoy luxurious accommodations featuring individually controlled air conditioning, pillow top mattresses with feather beds and duvets, luxury linens, and upgraded bathroom amenities. Each room includes a mini-refrigerator, coffee/tea maker, safe, hairdryer, iron, cable television with ESPN and CNN, direct dial telephone, and a large desk with electrical outlets. Select rooms offer additional comforts like fireplaces, outdoor spaces, double vanities, and separate tubs and showers.


Where is W Florence located and how do I get there?

W Florence is ideally situated in the heart of Florence, providing easy access to the city's downtown attractions. From Florence Airport (Peretola), guests can reach the hotel via Via del Termine to Viale Giovanni Luder, continuing through Viale degli Astronauti to Viale Alessandro Guidoni, then following Viale Francesco Redi to Piazzale della Porta al Prato, and finally taking Via Jacopo da Diacceto, Via Luigi Alamanni, Via della Scala and Via del Moro to Via Sant'Antonino.


What is the pet policy at W Florence?

W Florence welcomes furry companions with a pet-friendly policy allowing a maximum of one pet per stay, with a weight limit of 10 kilograms. A non-refundable cleaning fee of EUR 120.00 applies per stay to ensure the accommodation remains pristine for all guests.


What are the cancellation and payment policies at W Florence?

Cancellation policies may vary based on the specific rate, room type booked, season, and special events. Payment forms, guarantee requirements, and deposit policies are determined by individual rate rules and booking conditions. Guests are advised to review the specific terms associated with their chosen rate for complete policy details.

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