Loews Hotels & Co

For nearly eight decades, Loews has done luxury a little differently, as a family-owned American company built on warmth, individuality, and a genuine welcome for the whole family, pets included. Here is the story behind the brand, the signature touches that define a stay, and how to unlock exclusive perks on your next booking.

The History of Loews Hotels

Loews Hotels traces its roots to 1946, when brothers Laurence "Larry" Tisch and Preston Robert "Bob" Tisch purchased their first property, the Laurel-in-the-Pines resort in Lakewood, New Jersey. The brothers ran their hotels hands-on, personally overseeing kitchens, guest services, and maintenance, and quickly expanded, acquiring hotels in Atlantic City and developing the landmark Americana Hotel in Bal Harbour, Florida, in 1956. As the family business grew into the diversified Loews Corporation, hospitality remained at its heart. Today, Loews Hotels & Co owns and operates a collection of distinctive hotels and resorts across the United States and Canada, and it remains controlled by the Tisch family nearly 80 years on, an increasingly rare story of continuity in an industry dominated by global chains.

What Makes Loews Unique

As a family-owned company, Loews is defined by what it calls unscripted hospitality, a genuinely personal, locally rooted style of service rather than a one-size-fits-all corporate playbook. Each property is shaped by its destination, from a flamingo-pink Gulf Coast landmark to a Park Avenue flagship, and the brand consistently goes beyond Four Diamond standards to deliver a comfortable, vibrant, distinctly American experience. It is luxury with a warm, welcoming personality, the kind that comes from a company that still thinks of itself as a family.

Signature Programs: Families, Pets, and Local Flavor

Few brands are as genuinely welcoming as Loews, and its signature programs prove it. Loews Loves Families brings thoughtful touches for traveling families, from cribs and night lights to child-proofing kits, curated kids' activities, and guaranteed connecting rooms. Loews Loves Pets has long made the brand one of the most pet-friendly in the country, welcoming four-legged guests with their own in-room dining menu and amenities. Flavor by Loews Hotels brings authentically local culinary experiences to each property, while Local by Loews connects guests to the community just beyond the hotel's doorstep. Together, these programs turn a Loews stay into something more personal than a standard luxury hotel.

The Hotels You Can Book Through WhataHotel

Our collection features three of the brand's most characterful properties. Loews Coral Gables Hotel anchors The Plaza Coral Gables just four blocks from the iconic Miracle Mile, with 242 elegant guestrooms, a spa, and a rooftop pool overlooking the city, fittingly, in the very city Lorraine Travel has called home since 1948. The Don CeSar, Florida's legendary "Pink Palace," has risen from the white sands of St. Pete Beach since 1928, a romantic Mediterranean-style icon and longtime AAA Four Diamond recipient. And the Loews Regency New York, the brand's Park Avenue flagship, has defined Manhattan power-and-glamour hospitality since 1963 at the corner of Park Avenue and 61st Street, moments from the city's best shopping, dining, and culture.

Your Exclusive Perks Through WhataHotel

Loews Hotels grants exclusive perks on every reservation made through WhataHotel, at no additional cost to you, because our room rates are identical to those published by Loews directly. Booking through us, you'll receive complimentary daily breakfast for two, a property credit that varies by hotel (applicable toward dining, spa, or other eligible services), an upgrade to the next available room category on arrival, early check-in and late checkout based on availability, a personalized welcome amenity, and flexible cancellation. These benefits are applied automatically when you book through WhataHotel with our $10.95 booking fee, giving you a genuine edge on your next stay.

Booking Terms and Loyalty

Loews bookings through WhataHotel are made at the best available flexible rate and include a $10.95 booking fee. Most properties have no minimum stay, though some resorts may require a short minimum during peak periods. You can continue to participate in Loews' own YouFirst guest recognition program, and our exclusive perks are layered on top of the published rate rather than in place of it. Room upgrades are confirmed on arrival based on availability, and the property credit is issued once per stay. Cancellation and modification policies follow each hotel's standard flexible-rate terms, so for the best room selection and to ensure every perk is applied, we recommend booking as early as possible.