Jumeirah Hotels & Resorts

Jumeirah was established in 1997 as part of Dubai's visionary transformation into one of the world's premier tourism destinations. Sheikh Mohammed bin Rashid Al Maktoum commissioned the first hotel project on land reclaimed from the sea, recruiting Gerald Lawless – an Irish hotelier with over 20 years of experience including 15 years leading the Forte hotel group in Dubai – to build a luxury hotel management company. The inaugural property, Jumeirah Beach Hotel, officially opened its doors in November 1997 along Dubai's coastline, featuring distinctive wave-shaped architecture with 598 rooms and suites that marked Dubai's strategic entry into international five-star hospitality. The company took its name from the exclusive, largely residential Jumeirah coastal area of Dubai. In 2004, Jumeirah became part of Dubai Holding, Sheikh Mohammed's personal corporate portfolio, enabling expansive growth while maintaining focus on personalized service and cultural authenticity. This strategic integration provided the foundation for the brand's "Mission 2030" to double its portfolio with sustainable expansion that maintains the essence of Arabian generosity.

The Jumeirah Burj Al Arab, which opened on December 1, 1999, forever changed the face of luxury hospitality and became an instant global icon. Built on its own artificial island 280 meters offshore from Jumeirah Beach and connected to the mainland by a private curving bridge, the hotel's sail-shaped architecture designed by Tom Wright to resemble a traditional dhow reaches 321 meters tall (one of the world's tallest hotels). Often referred to as the world's first "seven-star hotel" – a term coined by a British journalist who visited before opening and said it was "more than anything she has ever seen" – the property features 199 exclusive duplex suites ranging from 169 to 780 square meters, each with eight dedicated staff members and 24-hour butler service. Signature experiences include Al Mahara restaurant accessed via simulated submarine voyage with a massive seawater aquarium holding 990,000 liters, Al Muntaha restaurant 200 meters above the Persian Gulf supported by a 27-meter cantilever, a helipad on the 28th floor that has hosted tennis matches between Roger Federer and Andre Agassi plus Red Bull stunts, suites clad in gold leaf, and a level of opulence that positioned Dubai as a global luxury travel destination.

Jumeirah operates an exceptional portfolio of 31 properties including 85 signature restaurants across the Middle East, Europe, Asia, and Africa. The brand is renowned worldwide for its distinguished beachfront resorts, esteemed city hotels, and luxury serviced residences. In the United Arab Emirates, the collection includes Dubai's iconic properties like Burj Al Arab, Jumeirah Beach Hotel with direct access to Wild Wadi Waterpark, the magnificent Madinat Jumeirah resort complex (comprising four boutique hotels Al Naseem, Al Qasr, Dar Al Masyaf, and Mina A'Salam surrounded by lush landscaped gardens and waterways), Jumeirah Emirates Towers for business travelers, Jumeirah Zabeel Saray on the Palm Jumeirah, Jumeirah Marsa Al Arab, and Jumeirah Creekside, plus Abu Dhabi properties including Jumeirah at Etihad Towers and Jumeirah at Saadiyat Island Resort. International destinations feature Jumeirah Royal Saray Bahrain, multiple properties in China (Guangzhou and Shanghai Himalayas Hotel), Jumeirah Frankfurt in Germany, Jumeirah Bali in Indonesia, the art-inspired Capri Palace in Italy, Jumeirah Vittaveli in the Maldives, Jumeirah Mallorca in Spain, and prestigious London hotels Jumeirah Carlton Tower and Jumeirah Lowndes Hotel. The brand continues expanding to gateway cities and resort destinations worldwide.

Booking through WhataHotel grants you access to Jumeirah's exclusive Passport to Luxury benefits at no additional cost – our rates match Jumeirah's best available flexible rate. You'll receive a $100 USD food and beverage credit or spa credit (once per room, per stay) that can be used at the property's award-winning restaurants or Talise Spa facilities, daily buffet breakfast for two guests served in the selected hotel restaurant, room upgrade to the next category based on availability at time of arrival, early check-in and late checkout based on availability, VIP status with a welcome amenity and personalized note from the General Manager, complimentary one-way airport transfer for suite guests at select properties, and unlimited high-speed Wi-Fi throughout your stay. The Passport to Luxury program is invitation-only and available exclusively through hand-selected travel agencies like WhataHotel. There is no minimum stay requirement to enjoy these benefits, and rates are fully refundable under the best available rate terms.

The Marhaba Welcome is Jumeirah's signature service ritual that embodies the heart of Arabian hospitality and represents the brand's commitment to warm, generous service. Upon arrival, guests are greeted with traditional offerings of rose water and dates – an authentic Arabian custom that has welcomed travelers for centuries. This heartfelt greeting goes beyond a simple check-in process; it's a cultural immersion that sets the tone for your entire stay. The ritual reflects Jumeirah's philosophy of blending Arabian traditions with modern luxury, ensuring every guest feels genuinely welcomed and recognized from the moment they arrive. This commitment to guest-centric experiences with tailored interactions that nurture joy and purpose extends throughout your stay, with staff trained to anticipate needs and provide the kind of attentive, personalized service that makes Jumeirah stays memorable. The brand differentiates itself by focusing on family-oriented luxury with warm, inclusive environments that prioritize heritage-infused serenity over mere opulence.

Jumeirah operates 85 signature food and beverage venues across its portfolio, with approximately 20 recognized by Michelin or Gault & Millau guides. Properties feature world-class restaurants that celebrate both international cuisine and authentic Arabian flavors, from the underwater dining experience at Al Mahara in Burj Al Arab to sky-high dining at Al Muntaha 200 meters above the Persian Gulf. The brand's culinary philosophy emphasizes locally sourced ingredients and innovative presentations by award-winning chefs. For wellness, every Jumeirah property features the signature Talise Spa brand (established as the group's wellness cornerstone), offering indigenous spa treatments that draw on Arabian traditions blended with contemporary wellness techniques. Spa experiences range from traditional hammams and Arabian-inspired treatments to cutting-edge therapies, all delivered in serene settings designed to restore and rejuvenate. Your $100 Passport to Luxury credit can be applied toward spa services, allowing you to experience these exceptional wellness facilities. Many properties also offer complimentary 30-minute extensions on spa treatments when you book 50-minute regular-priced body or face treatments.

Yes, Jumeirah excels at providing family-oriented luxury experiences, particularly at its beachfront resort properties. The brand's flagship Jumeirah Beach Hotel was specifically designed as a family-friendly resort offering direct access to Wild Wadi Waterpark – the region's first themed waterpark featuring over 30 rides that attract 700,000 thrill-seekers annually and have won multiple international awards for quality, safety, and innovation. The hotel features a 600-meter private beach, extensive recreational facilities, and family-focused amenities. The vast Madinat Jumeirah resort complex offers summer houses and villas ideal for families, plus over 25 restaurants serving international cuisine in a setting of lush gardens and waterways. Other family-friendly properties include Jumeirah Zabeel Saray on Palm Jumeirah, Jumeirah at Saadiyat Island Resort in Abu Dhabi with pristine beaches, and resort destinations like Jumeirah Vittaveli in the Maldives and Jumeirah Bali. Properties typically offer kids' clubs, family suites, children's pools, and activities designed for all ages, all delivered with the warm, inclusive Arabian hospitality that makes every family member feel genuinely welcomed and cared for.

Jumeirah Passport to Luxury bookings through WhataHotel have no minimum stay requirement – benefits apply even to single-night stays. Rates are booked at Jumeirah's best available flexible rate and are fully prepaid, including a $10.95 booking fee. Standard cancellation policies apply based on the flexible rate terms, which vary by property and season. The $100 food and beverage or spa credit is issued once per room, per stay regardless of length, making it relatively more valuable for shorter stays. Room upgrades are based on availability at time of arrival and are prioritized for Passport to Luxury bookings. Suite guests at select properties receive complimentary one-way airport transfers as an additional benefit. Early check-in and late checkout are provided based on availability. Jumeirah operates its own loyalty program for direct bookings, but Passport to Luxury benefits through WhataHotel often provide superior value with guaranteed daily breakfast, property credit, and VIP recognition. Modifications to reservations are subject to property policies. For the best selection of rooms and to ensure all exclusive perks are properly applied, we recommend booking as early as possible, especially during peak seasons.